Who we are

Built on experience.
Driven by outcomes.

now2value was founded by two ServiceNow veterans who share a simple belief: technology investments should deliver measurable value — not just capability.

Why now2value

What makes us different.

We move fast — on purpose

Our 3-month delivery model isn't a constraint — it's a discipline. It forces clarity, reduces risk, and keeps your organisation experiencing value continuously.

Out-of-the-box by default

We believe strongly in ServiceNow's native capabilities. Every deviation from standard functionality must be justified — making your platform easier to maintain and upgrade.

Founders in the room

Most firms sell you the principal and deliver the junior. At now2value, the people who assess your situation are the same people who resolve it. No handoffs, no translation layers, no account managers between you and the expertise.

Independent — by design

We have no commercial relationship with ServiceNow. No referrals, no quotas, no partner incentives. Our advice on licensing, renewals, contracts, and platform strategy is shaped by one thing only: your interests.

Why this matters
Our mission

Value-driven ServiceNow.
Every engagement.

We are a team of experienced ServiceNow and management consultants with a shared vision: delivering solutions that create real, measurable value for our clients.

With deep expertise across IT Service Management, Enterprise Service Management, Customer Service Management, and IT Operations Management — including specialist experience with Managed Service Providers and the ServiceNow telco portfolio — we work across the full spectrum of ServiceNow environments. Complex or mature, scaling or optimising, every engagement is built around the same question: what outcome are we actually trying to achieve, and what is the fastest credible path to getting there?

  • Out-of-the-box firstAny customization must be financially justified and aligned with long-term maintainability.
  • Speed with substanceDelivering defined outcomes in 3 months — not 12. Momentum and value, not just activity.
  • Right people, right tasksNordic strategic expertise combined with certified near-shore technical depth.
25+
Years in the IT industry
3mo
Maximum delivery increment
6+
Enterprise clients served
100%
Outcome-focused engagements
The founders

Two decades of ServiceNow expertise — combined.

Bo Wilchen-Pedersen
Bo Wilchen-Pedersen
Co-Founder & Partner

Former founder of BusinessNow — acquired by DXC Technology in 2018 — Bo brings over 25 years of experience in the IT consultancy industry. His background spans CEO roles, platform strategy, and building high-performing ServiceNow practices from the ground up. Bo has a deep network across the Nordic IT landscape and a proven track record of scaling technology businesses.

bo@now2value.com +45 4099 4662
Jan Brøndum
Jan Brøndum
Co-Founder & Partner

Former ServiceNow Country Manager for Denmark, Jan has over 25 years of experience in the IT industry. His unique perspective — having sat on both the vendor and customer side — gives him an unmatched understanding of how ServiceNow value is created and where it so often gets lost. Jan brings strategic clarity and commercial depth to every client engagement.

jan@now2value.com +45 4031 3498

Want to learn more about how we work?

We're happy to have an open conversation — no sales pitch, just an honest discussion about where we can help.

Get in touch Where we work