Trusted by leading organisations
now2value is an independent ServiceNow consultancy founded on a simple conviction: the old delivery model is broken. We deliver defined outcomes in 3 months — not 12. Senior expertise, no hidden agendas, and a delivery approach built for the world as it is today.
Many organisations have made significant investments in AI over the past two years. The ambition was clear: reduce manual effort, accelerate service delivery, and unlock new levels of productivity. Yet for a large number of companies, the expected returns have been elusive. The challenge is rarely the technology itself — it is the absence of a clear strategy, the right platform foundation, and a structured approach to embedding AI where it genuinely changes outcomes.
AI-powered assistance — from intelligent recommendations to fully autonomous Agentic AI workflows — helps your IT, HR, and service teams resolve issues faster, with less effort and greater consistency.
With GenAI, employees describe their issue in plain language, receive immediate guidance, and in many cases have their request resolved without human intervention — shifting perception and driving real adoption.
There is a third dimension that forward-thinking organisations are beginning to explore. Those who will lead in ServiceNow value over the coming years will use AI not only to serve their users better — but to manage and evolve their platform more intelligently.
We combine technical depth with a pragmatic, outcome-first approach — always building on out-of-the-box ServiceNow capabilities wherever possible.
Our specialists help you get more from your ServiceNow platform — with solutions that are easier to maintain, faster to upgrade, and more cost-effective over time.
Short delivery increments force clarity of scope, reduce risk, and keep momentum. Organisations see real value before the next phase begins — not 12 months later when appetite has faded.
AI is not a feature we sell — it is how we work. Using AI throughout delivery means we can operate at a pace and precision that a traditional team simply cannot match, without compromising on quality or control.
Nordic strategic and process consultants combined with highly certified near-shore technical specialists — delivering quality at competitive prices.
Do you see an enthusiastic internal ServiceNow team that loves the platform — frustrated business owners waiting for their change requests to be prioritised — and end-users joking about ServiceNow because they hear plenty of intent but see little outcome?
You are not alone. Many organisations experience a growing team and a growing backlog. The paradox intensifies over time and requires bold decisions, strong platform governance, and firm prioritisation to break out of.
See how we help"We help organisations move from a culture of intent to a culture of continuous, measurable value delivery — without the risk of long, uncertain transformation projects."
Many organisations have quietly accepted a level of dependency on their service management platforms that they would never accept in other areas of their business. Vendor lock-in is treated as an unavoidable cost of doing business. We believe this assumption deserves to be challenged.
Digital Sovereignty in service management is the ability of an organisation to understand, control, and evolve its own service delivery capabilities — without being wholly dependent on a single vendor's roadmap, pricing decisions, or architectural choices. It does not mean abandoning the platforms that create value. It means building a relationship with those platforms on your own terms.
The path is more achievable than most assume. Organisations that invest in strong governance frameworks, well-documented data models, clean integrations, and out-of-the-box implementations — rather than layers of custom code — are already building the foundations of sovereignty. The discipline that protects your upgrade path today is the same discipline that protects your strategic independence tomorrow.
Digital Sovereignty is not about doing without. It is about doing so with intent.
Start the conversationWe assess your current level of dependency, identify where risk is concentrated, and design a practical path toward greater control — without disrupting the value you are already getting.
Trusted by leading organisations
Bo and Jan are directly involved in every client engagement. That is not a promise — it is how now2value is built.
Founded BusinessNow, acquired by DXC Technology in 2018. 25+ years building and leading ServiceNow practices. Bo has taken a ServiceNow consultancy from inception to acquisition — he knows what good delivery looks like from every angle.
Former ServiceNow Country Manager for Denmark. 25+ years across vendor and client sides of the industry. Jan understands exactly how ServiceNow commercial relationships work — and where the advice you receive is shaped by interests other than yours.
now2value is a new firm. We do not have decades of delivery history to show you, or a list of 200 consultants, or a ServiceNow partnership badge. We have something more useful: a clear-eyed view of what is broken in the market — and a model built specifically to fix it.
The established players in ServiceNow consulting were designed for a world where long projects, large teams, and deep vendor relationships were assets. That world is changing. Buyers are getting smarter. AI is compressing timelines. And the value of independence — real independence — is becoming impossible to ignore.
Why independence changes everythingIt means different advice at the moments that count. When your renewal is approaching, when a vendor is recommending an expansion, when you are deciding whether a proposed project is genuinely worth doing — the answer you get from an independent advisor is structurally different from the answer you get from someone with a commercial stake in the outcome.
We help you understand what you actually use, what the market rate looks like, and how to negotiate from a position of strength — not gratitude. No certified partner can do this credibly.
We tell you honestly whether a new module or capability will deliver value for your organisation — or whether it serves the vendor's growth targets more than yours. That assessment is only possible without a commercial relationship at stake.
Long-term ServiceNow strategy should be built around your organisation's needs, not around a vendor roadmap. We help you make platform decisions that serve your interests — including when the right answer is to do less, not more.
Let us start with a conversation. No obligation, no lengthy proposals — just clarity.
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